The truth be told, every business needs a website.
Picture this: My wedding comes up next two months and I need a professional photographer for my wedding shoots. I picked up my phone and searched for “best photo studios in Lagos.” A Series of photography studios’ websites popped up and I visited their websites one by one, comparing their hours, pricing, photoshoots quality, etc. I then made a choice based on the results I found and the comparisons I made using their website!
Some businesses rely on Facebook pages and Instagram accounts for their online presence, considering themselves too small to have a website or short on budget to invest in one.
But let me tell you, your Facebook page and Instagram are meant for content-based audience relationship building while your website plays a role of trust which is the cornerstone of any relationship.
No one wants to transact with a company they don’t trust. If your business doesn’t have a website, consumers are less likely to trust you as a real business.
So, if you are looking for a sure-fire way to gain client trust and beat some of your competitors? Get a website!
The good news is that we are here to provide you with a web design solution that will work for you.
If you still need convincing, here are 8 benefits of a website to your business.
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1. Improves Credibility
One of the benefits of having a website is for increasing your business credibility. Your website provides an opportunity to make a great first impression and give people confidence that you’re a trusted business. A website conveys valuable information about who you are, how you work, and what you stand for, you give your customers strong reasons to buy from you.
2. To Tell Your Brand Story
One of the most important things you can do is to showcase your brand to potential buyers. Customers are more likely to buy from you if you are clear about who you are, what you stand for, and what you represent.
Additionally, this can help you stand out from the crowd. It can be very difficult to accomplish this without a website because customers will find it difficult to get trustworthy and high-quality information about your company.
Additionally, this can help you stand out from the crowd. Including client reviews on your website is a fantastic method to attract new customers and offer social proof. Your company’s individuality is enhanced and brand awareness is increased by having a website.
3. A website will promote your company 24/7
A website will effectively and consistently communicate your brand to potential customers. It can provide hundreds of consumers with your company information all at the same time.
At any time, place, or location, a website can advertise your website.
A website is your most dependable employee because they never leave and are available around the clock, every day of the year.
A website’s main function is to communicate with clients and persistently promote your company. No worker would act in such a way.
4. Helps Generate Leads
An attractive and engaging website can increase your chances of getting leads. With the valuable information on your website including your contact details, people who find your business online and are interested in your products or services contact you which allows you to increase your sales. With the little investment of setting up a website, when used correctly, they have a positive ROI.
5. Organic Traffic
If you have an SEO-optimized website, you have a chance to increase your businessvisibility in Google search results. This means that when people are searching for products or services like yours, there is a chance your website will show up in the results. This allows you to increase your customer base drastically.
6. Saves You Time and Provide Customer Service
You can compille a list of frequently asked questions (FAQs) with answers and publish them on your website so that prospects or existing customers can find answers to likely questions instread of calling and distracting staff from focusing on the most important parts of your business. Aside from distractions, If you miss a call, the customer is left unhappy. A website can reduce these distractions and increase staff productivity while ultimately providing an all-around better user experience.
7. Updates And Announcements
Since your website works 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them updated on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
8. Improves Social Media Marketing Performance
If you have a social media presence and you are looking to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, install Facebook pixel or Google Analytics to keep track of activities on your website. Using the data from your website you can set up retargeting and remarketing advertising using look-alike audiences so you can target the most qualified customers and get the best ROI on your ad spend. So, it is best to get your website running to maximize your social media ad performance.
Websites have become essential to business today and every business needs a website. If your business doesnt have a website yet, I recommend you get one today.